Blog Archive

Persona Management Ensures Brand Messaging Safeguards Your Reputation

In today’s public sector climate, whether through social media, public affairs, agency announcements, or news reports — misinformation is everywhere. One wrong message can spell disaster: 

  • A national security official, using an online alias, tweeted critical comments about the presidential administration he was a part of. 

  • The British Embassy in Washington DC posted a celebration photo of the 200th anniversary of burning the White House. 

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How Valuable is Data to Government?

“Delivering a clearer assessment of financial risks … requires both climate data and financial data — information that is often siloed — and the ability to integrate this data.”-Nellie Liang, Undersecretary for Domestic Finance, US Treasury Department
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